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Precision to Go Ahead

Client: Gillette

Advertising Campaign

Precision has a Latin origin. And a Latin meaning. For the launch of Gillette Mach3 in Latin America, we reframed precision through the lens of futebol, not as a technical trait, but as a cultural signature. From asphalt pitches to global stadiums, the film draws a line between the fearless creativity born on the streets and the world-class skill admired on the world’s biggest fields. Narrative-driven, visually raw, and emotionally charged, the campaign celebrates how precision isn’t taught — it’s lived.

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